As a small independent publisher, Mythos & Ink needed to generate event-level excitement and drive multi-retailer sales for new book releases without the budget required for traditional physical tours. To solve the challenge of building an intimate, high-energy experience for a borderless audience across multiple time zones, I designed and directed a scalable, digital-first launch model. By pairing high-production livestream broadcasts with custom animated previews, dedicated launch groups, and award-winning promotional graphics, we built lasting brand loyalty and drove pre-orders across global markets.
"Leveraging critical acclaim and Sequential Magazine Award recognitions to drive authority across digital channels and retail touchpoints."
The Problem & Multi-Location Challenge
Independent publishing releases often struggle to build momentum without physical tours or massive corporate distribution budgets. The goal was to eliminate geographic boundaries while creating dynamic marketing assets that captured attention across Amazon, local bookstores, and social media feeds. We needed a dynamic, broadcast-quality experience that kept global viewers engaged for 60 to 90 minutes and turned passive attendees into active readers.
Multimedia Direction
To elevate the brand and support individual authors, I managed creative execution across multiple digital touchpoints:
Multi-Location Broadcast Control
Directed and hosted live-streamed launch events integrating authors, moderators, and fans globally into a single cohesive broadcast.
Real-Time Audience Retention: Managed live Q&A segments, interactive polls, and digital giveaways throughout the broadcast to maintain engagement across streaming platforms.
Custom Animated Novel Trailers
Scripted, directed, and produced animated graphic novel adaptations to showcase book previews. Managed project budgets to hire professional voice actors and animators, bringing characters to life on screen.
The Watcher a short story from What Will Not Last animated as a moving graphic novel.
Responsibility: Casting, Direction, and Animation
The Creation Myth from the Marked Son series, published by Mythos & Ink.
Responsibility: Direction, Voicing, and Animation.
Key Outcomes
Simultaneously engaged readers across Canada, the US, and the UK, far exceeding the reach and ROI of traditional physical book tours.
Positioned releases for major award recognition, including Sequential Magazine Award placements.
Generated multi-use graphics and animated video assets that continued driving retail sales months after the initial launch.
Navigated the technical friction of multi-location live production, including audio syncing, latency management, and platform stability.