Resume - Kay Rudge

Kay Rudge

Strategic Marketer

Passionate Storyteller

Nerd

[email protected]

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Resume

Work Experience

2015 - 2026

Marketing & Digital Specialist

Winnipeg, MCC Canada

Spearheaded high-impact digital strategy, crisis management, and bi-national brand positioning across national networks, including scaling a 15,000+ subscriber audience in under 60 days and engineering custom technical solutions to drive multi-provincial campaign growth.

2019 - 2023

Co-founder & Director of Operations

Winnipeg, Mythos & Ink Publishing

Turned standard book launches into immersive live digital events with custom animations and voice talent. Handled everything behind the scenes by building tight project pipelines, managing global production budgets, and using audience data to hit pre-order targets on launch day.

2015 - 2019

Executive Director

Winnipeg, The Hearth / Geekdom House

Built a vibrant digital community from the ground up, turning casual pop-culture fans into active, dedicated volunteers. Directed editorial strategy for Area of Effect magazine, bridging deep human values with fandom and growing a loyal global audience through genuine, relationally-driven connection rather than chasing vanity metrics.

2015 - 2025

Host & Multimedia Producer

Winnipeg, MCC Manitoba

Hosted, produced, and edited MCC Threads, a decade-long monthly radio program and podcast for Mennonite Central Committee Manitoba, curating high-profile guest interviews and producing long-form audio storytelling that highlighted regional and international humanitarian initiatives to expand network reach and deepen donor engagement across broadcast and digital channels.

2008 - 2015

Program Director

Winnipeg, Golden West Radio

Scripted and produced targeted broadcast programming across regional Manitoba markets to build strong local trust. Redesigned the Siloam Mission Radiothon using real-time audio triggers and tangible metrics, scaling three-day fundraising totals from $23,000 to over $260,000 while orchestrating cross-departmental events to boost station growth.

Certifications

Executive Leadership

Leadership Essentials

NonprofitReady

Comprehensive professional development credential focused on core leadership and people management practices within purpose-driven organizations. Key competencies include strategic alignment, capacity building, culture development, and delegating for effective execution.

Strategy & Performance Tracking

Google Analytics

Google / Skillshop

Professional certification verifying proficiency in measuring web traffic, customer journeys, and campaign effectiveness using Google Analytics 4. Focuses on data-driven marketing strategy, event tracking, and custom conversion reporting.

AI search & visibility

AEO Fundamentals

Hubspot

Specialized credential covering modern search strategies designed to deliver direct, authoritative answers to natural language AI queries. Focuses on content structuring, entity optimization, and maximizing brand presence across generative AI platforms.

Air Traffic Control Training

IFR (Instrument Flight Rules)

Nav Canada

Completed specialized air traffic control coursework and simulation training for Instrument Flight Rules (IFR), covering non-visual radar separation, airspace management, and high-stakes emergency procedures.

Education

2014 - 2016

Bachelor of Arts

Communications, CMU

Completed a Bachelor of Arts in Communications at Canadian Mennonite University (2016), built on a strong technical foundation of three years of core Computer Science coursework at Brandon University / University of Winnipeg. This dual background bridges the gap between technical software/systems logic and high-level narrative strategy.

2000 - 2003

Bachelor of Arts / Science*

Computer Science / Sociology, Brandon/Winnipeg

Finished 3 years of intensive Computer Science coursework covering programming, systems design, and data structures before transitioning directly into full-time communications and marketing roles. Years split between Brandon University and University of Winnipeg.

Tool Skills

Tool Stack

Asana

95%
Monday.com

85%
Campaign Monitor

100%
MailChimp

90%
Google Analytics

99%
CMS

95%
Adobe Creative Suite

80%
Canva

75%

Board Experience

Leadership Governance

Governance & Brand Strategy

Board Member & Marketing Chair (2024 - Current)

Frontier Events

Direct brand positioning, inclusive outreach strategy, and marketing governance for regional event operations. Guide cross-functional initiatives to expand community engagement, streamline event logistics, and build sustainable audience growth.

Executive Board Leadership

Board Chair

Mythos & Ink Ltd. (2019 - 2023)

Provided executive oversight and strategic direction for the board, aligning operational workflows, creative publishing budgets, and multi-platform media strategy. Guided governance, long-term organizational planning, and risk management to support sustainable commercial growth.

Community & Event Programming

Board Member

FanQuest (2016 - 2019)

Oversaw event programming pipelines, volunteer structures, and community outreach strategies for multi-day pop culture conventions. Collaborated with regional partners, vendors, and creative teams to drive audience engagement and attendee experience.

General Skills

Communication

Leadership

90%
Critical Thinking

85%
Mentorship

80%
Empathy

95%

Spare time

Cycling

65%
Culinary Arts

70%
Game Making

75%
Viticulture

40%

Soft Skills

Strategic & Narrative Storytelling
Cross-Functional Team Alignment
Crisis & Brand Communications
Community Architecture & Mobilization
High-Stakes Decision-Making
Systems Thinking & Process Optimization
Resource & Budget Management
Technical-to-Non-Technical Translation