Spearheaded high-impact digital strategy, crisis management, and brand positioning across national networks, including scaling a 15,000+ subscriber audience in under 60 days and engineering custom technical solutions to drive multi-provincial campaign growth.

Turned standard book launches into immersive live digital events with custom animations and voice talent. Handled everything behind the scenes by building tight project pipelines, managing global production budgets, and using audience data to hit pre-order targets on launch day.

uilt a vibrant digital community from the ground up, turning casual pop-culture fans into active, dedicated volunteers. Directed editorial strategy for Area of Effect magazine, bridging deep human values with fandom and growing a loyal global audience through genuine, relationally-driven connection rather than chasing vanity metrics.

Scripted and produced targeted broadcast programming across regional Manitoba markets to build strong local trust. Redesigned the Siloam Mission Radiothon using real-time audio triggers and tangible metrics, scaling three-day fundraising totals from $23,000 to over $260,000 while orchestrating cross-departmental events to boost station growth.