Securing media coverage in competitive literary and gaming spaces requires translating niche achievements into broad, high-interest news angles. I authored and distributed targeted press release campaigns to drive major publisher releases and a world-record video game attempt. By crafting compelling hooks, coordinating media outreach, and managing distribution, these campaigns successfully captured earned media coverage and built public momentum.
Literary Book Launch PR
Authored release communications highlighting author credibility, genre appeal, and pre-order availability across national and industry trade outlets.
World Record Attempt PR
Framed a high-stakes gaming world-record attempt into a captivating human-interest and pop-culture story, securing coverage across local news and niche gaming press.
Key Outcomes
Expanded brand authority across digital and traditional media channels.
Generated earned media impressions that drove direct traffic to launch events and record streams.