To deliver a truly memorable cultural event, I produced and directed a large-scale, fantasy-themed literary and musical concert hosted in an authentic historic castle. The event seamlessly merged live vocal performances, professional voice acting, themed artisan vendors, and immersive set design into a cohesive narrative experience. Managing diverse creative teams and complex site logistics transformed a legendary fantasy world into an unforgettable live show.
11 Person Vocal Group + 7 Voice Actors = Sold Out Show Run
Talent Direction & Coordination
Recruited and directed a live vocal group and professional voice actors to perform synchronized narrative and musical segments inspired by The Lord of the Rings.
Incantatem Rehearsal Video
Vendor & Venue Logistics
Curated and managed local artisan vendors, handled ticketing, and navigated the technical and logistical constraints of producing a live event inside a historical venue (Inside the Laudamus Auditorium of Assiniboine Castle on the Canadian Mennonite University campus).
Business Partnerships & Event Sponsorship Strategy
To offset production costs and expand marketing reach, I created a targeted corporate sponsorship package that secured key local business partnerships. In exchange for financial and promotional backing, sponsors received featured placement across event print collateral, digital campaigns, and on-site signage throughout the historic castle grounds.
Key Outcomes
Generated high community demand and achieved a sold-out run.
Successfully managed cross-functional creative teams, talent, and vendor operations without logistical delays.